Sacinandana Swami I think in the chanting of the Holy Names, we all have to go on a journey. It usually starts by us liking the singing of the Holy names. Who wouldn't like singing? Where I come from we would always sit together in the evening and sing. That is something the pop culture has stolen away from us and has given it to the stars. But we humans are singing beings, we like to come together in a group and sing. So it is maybe on this level where the appreciation of sa